:root {
  --bg: #070807;
  --bg-2: #0c100d;
  --surface: #101511;
  --surface-2: #161c17;
  --line: rgba(255,255,255,.08);
  --line-strong: rgba(255,255,255,.14);
  --text: #f4f7f4;
  --muted: #9aa49c;
  --dim: #6e776f;
  --green: #22c55e;
  --green-2: #16a34a;
  --green-soft: rgba(34,197,94,.14);
  --orange: #f97316;
  --orange-2: #ea580c;
  --orange-soft: rgba(249,115,22,.14);
  --white: #ffffff;

  /* Tema vurguları — ana sayfa: turuncu birincil, yeşil ikincil */
  --accent: var(--orange);
  --accent-hi: #ff8a3d;
  --accent-2: var(--green);
  --accent-ink: #1a0d04;
  --accent-rgb: 249,115,22;
  --accent-2-rgb: 34,197,94;
  --accent-text: #ffd2b0;
  /* WhatsApp butonları: ana sayfada WhatsApp yeşili */
  --wa: #25a35a;
  --wa-hi: #34d36a;
  --wa-ink: #06210e;

  --radius: 18px;
  --radius-sm: 12px;
  --shadow: 0 20px 60px rgba(0,0,0,.45);
  --nav-h: 78px;
  --ease: cubic-bezier(.2,.7,.2,1);
  --font: "Manrope", system-ui, sans-serif;
  --display: "Sora", "Manrope", sans-serif;
}

/* Amazon funnel — turuncu ağırlıklı, yeşil yok */
body.theme-amazon {
  --bg: #080706;
  --bg-2: #0f0c09;
  --surface: #15110d;
  --surface-2: #1c1712;
  --muted: #a8a096;
  --dim: #776f66;
  --accent: #f97316;
  --accent-hi: #ff9a3c;
  --accent-2: #ffb020;
  --accent-ink: #1a0d04;
  --accent-rgb: 249,115,22;
  --accent-2-rgb: 255,176,32;
  --accent-text: #ffd2b0;
  --wa: #f97316;
  --wa-hi: #ff9a3c;
  --wa-ink: #1a0d04;
}

/* Shopify funnel — yeşil ağırlıklı, turuncu yok */
body.theme-shopify {
  --bg: #060907;
  --bg-2: #0a0f0b;
  --surface: #0f1611;
  --surface-2: #151d17;
  --accent: #22c55e;
  --accent-hi: #4ade80;
  --accent-2: #95bf47;
  --accent-ink: #04200d;
  --accent-rgb: 34,197,94;
  --accent-2-rgb: 149,191,71;
  --accent-text: #b7f0c8;
  --wa: #22c55e;
  --wa-hi: #4ade80;
  --wa-ink: #04200d;
}

*, *::before, *::after { box-sizing: border-box; margin: 0; padding: 0; }
html { scroll-behavior: smooth; overflow-x: clip; } /* kayarak gelen kartlar telefonda yatay kaydırma yaratmasın; clip yapışkan menüyü bozmaz */
body {
  /* türetilmiş tonlar body'de tanımlı ki sayfa temasının rengini alsın */
  --accent-soft: rgba(var(--accent-rgb),.14);
  --accent-2-soft: rgba(var(--accent-2-rgb),.14);
  font-family: var(--font);
  background: var(--bg);
  color: var(--text);
  line-height: 1.6;
  min-height: 100vh;
  overflow-x: clip;
}
img { max-width: 100%; display: block; }
a { color: inherit; text-decoration: none; }
button, input, select, textarea { font-family: inherit; }
.ico { width: 22px; height: 22px; flex: 0 0 auto; stroke: currentColor; fill: none; stroke-width: 1.8; stroke-linecap: round; stroke-linejoin: round; }

.bg-glow {
  position: fixed; inset: 0; pointer-events: none; z-index: 0;
  background:
    radial-gradient(900px 500px at 12% -10%, rgba(var(--accent-rgb),.16), transparent 55%),
    radial-gradient(800px 480px at 90% 8%, rgba(var(--accent-2-rgb),.11), transparent 55%),
    radial-gradient(700px 400px at 50% 100%, rgba(var(--accent-2-rgb),.05), transparent 50%);
}
.bg-grid {
  position: fixed; inset: 0; pointer-events: none; z-index: 0;
  background-image:
    linear-gradient(rgba(255,255,255,.03) 1px, transparent 1px),
    linear-gradient(90deg, rgba(255,255,255,.03) 1px, transparent 1px);
  background-size: 72px 72px;
  mask-image: radial-gradient(ellipse at center, black 20%, transparent 75%);
}

.wrap { width: min(1180px, calc(100% - 40px)); margin: 0 auto; position: relative; z-index: 1; }
.wrap-wide { width: min(1280px, calc(100% - 32px)); margin: 0 auto; position: relative; z-index: 1; }

/* NAV */
.nav {
  position: sticky; top: 0; z-index: 50;
  height: var(--nav-h);
  display: flex; align-items: center;
  backdrop-filter: blur(18px);
  background: rgba(10,11,10,.78);
  border-bottom: 1px solid var(--line);
}
.nav-inner {
  width: min(1180px, calc(100% - 40px));
  margin: 0 auto;
  display: flex; align-items: center; justify-content: space-between; gap: 20px;
}
.brand { display: flex; align-items: center; gap: 11px; }
/* Logo turuncu + siyah: siyah kısım koyu zeminde kaybolmasın diye açık tonlu rozet */
.brand-mark {
  width: 44px; height: 44px; border-radius: 50%; flex: 0 0 auto;
  display: grid; place-items: center;
  background: radial-gradient(circle at 30% 25%, #ffffff, #f4efe7 70%);
  box-shadow: 0 0 0 1px rgba(255,255,255,.18), 0 0 0 4px rgba(249,115,22,.10), 0 6px 18px rgba(0,0,0,.35);
  transition: transform .5s var(--ease), box-shadow .3s ease;
}
.brand-mark img { width: 32px; height: 32px; object-fit: contain; }
.brand:hover .brand-mark { transform: rotate(-12deg) scale(1.04); box-shadow: 0 0 0 1px rgba(255,255,255,.22), 0 0 0 5px rgba(249,115,22,.18), 0 8px 22px rgba(0,0,0,.4); }
.brand-name { font-family: var(--display); font-weight: 700; letter-spacing: -.03em; font-size: 17px; color: #fff; white-space: nowrap; }
.nav-links { display: flex; align-items: center; gap: 6px; }
.nav-links a {
  padding: 10px 16px; border-radius: 999px; font-weight: 600; font-size: 14px; color: var(--muted);
  transition: .2s ease;
}
.nav-links a:hover, .nav-links a.active { color: var(--text); background: rgba(255,255,255,.05); }
.nav-cta { display: flex; gap: 8px; align-items: center; }
.burger {
  display: none; width: 42px; height: 42px; border-radius: 10px;
  border: 1px solid var(--line); background: transparent; color: #fff; cursor: pointer;
}

/* BUTTONS */
.btn {
  display: inline-flex; align-items: center; justify-content: center; gap: 8px;
  height: 48px; padding: 0 20px; border-radius: 999px; border: 1px solid transparent;
  font-weight: 700; font-size: 14px; cursor: pointer; transition: transform .2s ease, filter .2s ease, background .2s ease; white-space: nowrap;
}
.btn .ico { width: 18px; height: 18px; }
.btn:hover { transform: translateY(-1px); }
.btn-orange { background: linear-gradient(180deg, #ff8a3d, var(--orange)); color: #1a0d04; box-shadow: 0 8px 24px rgba(249,115,22,.28); }
.btn-orange:hover { filter: brightness(1.05); }
.btn-green { background: linear-gradient(180deg, #34d36a, var(--green-2)); color: #06210e; box-shadow: 0 8px 24px rgba(34,197,94,.25); }
.btn-accent { background: linear-gradient(180deg, var(--accent-hi), var(--accent)); color: var(--accent-ink); box-shadow: 0 8px 24px rgba(var(--accent-rgb),.28); }
.btn-accent:hover { filter: brightness(1.05); }
.btn-wa { background: linear-gradient(180deg, var(--wa-hi), var(--wa)); color: var(--wa-ink); box-shadow: 0 8px 24px rgba(0,0,0,.25); }
.btn-ghost { background: transparent; border-color: var(--line-strong); color: var(--text); }
.btn-ghost:hover { background: rgba(255,255,255,.05); }
.btn-outline-green { border-color: rgba(34,197,94,.4); color: #b7f0c8; background: var(--green-soft); }
.btn-outline-orange { border-color: rgba(249,115,22,.4); color: #ffd2b0; background: var(--orange-soft); }
.btn-outline-accent { border-color: rgba(var(--accent-rgb),.4); color: var(--accent-text); background: var(--accent-soft); }
.btn-full { width: 100%; }

/* HERO */
.hero { padding: 56px 0 28px; position: relative; z-index: 1; }
.eyebrow {
  display: inline-flex; align-items: center; gap: 8px;
  padding: 6px 12px; border-radius: 999px;
  border: 1px solid var(--line-strong); background: rgba(255,255,255,.03);
  color: var(--muted); font-size: 12px; font-weight: 700; letter-spacing: .12em; text-transform: uppercase;
}
.hero h1 {
  font-family: var(--display); font-weight: 700; letter-spacing: -.035em;
  font-size: clamp(32px, 4.6vw, 56px); line-height: 1.04; margin: 18px 0 16px;
}
/* funnel başlıkları uzadı (müşteri metni): iki sütunlu hero'da 4 satırı geçmesin */
.hero-grid h1 { font-size: clamp(28px, 3.1vw, 42px); line-height: 1.12; }
.hero h1 em { font-style: normal; color: var(--accent); }
.nowrap { white-space: nowrap; }
.hero h1 .g { color: var(--accent); }
.hero h1 .line { display: block; }
.lead { color: var(--muted); font-size: 18px; max-width: 640px; }
.hero-grid { display: grid; grid-template-columns: 1fr 1fr; gap: 36px; align-items: center; }
.hero-actions { display: flex; flex-wrap: wrap; gap: 10px; margin-top: 24px; }
/* ANA SAYFA HERO — ortalı slogan, satır satır açılış, logonun çemberine gönderme yapan yörüngeler */
.hero-home {
  display: grid; align-items: center; overflow: hidden; text-align: center;
  min-height: min(calc(100svh - var(--nav-h)), 760px);
  padding: 72px 0 150px;
}
.hero-center { display: flex; flex-direction: column; align-items: center; }
.hero-home .hero-title {
  font-size: clamp(32px, 4.3vw, 56px); line-height: 1.08; letter-spacing: -.035em; font-weight: 700;
  margin: 0 0 22px;
}
.hero-title .ln { display: block; overflow: hidden; padding: .04em .06em .16em; margin-bottom: -.12em; }
.hero-title .ln > span { display: inline-block; }
.js .hero-title .ln > span {
  transform: translateY(110%) rotate(2deg); transform-origin: 0 100%;
  transition: transform 1.05s var(--ease); transition-delay: calc(var(--i) * 120ms + 120ms);
}
.js .hero-home.is-ready .hero-title .ln > span { transform: none; }
.hero-title em { position: relative; display: inline-block; font-style: normal; color: var(--accent); }
.swoosh {
  position: absolute; left: -2%; bottom: -.12em; width: 104%; height: .26em; overflow: visible;
  fill: none; stroke: var(--accent); stroke-width: 5; stroke-linecap: round;
  vector-effect: non-scaling-stroke;
  filter: drop-shadow(0 0 10px rgba(249,115,22,.55));
}
.swoosh path { stroke-dasharray: 1; stroke-dashoffset: 0; }
.js .swoosh path { stroke-dashoffset: 1; transition: stroke-dashoffset 1.1s cubic-bezier(.6,0,.2,1) .95s; }
.js .hero-home.is-ready .swoosh path { stroke-dashoffset: 0; }
.hero-home .lead { margin: 0 auto; max-width: 620px; font-size: 18px; }
.hero-home .hero-actions { justify-content: center; margin-top: 30px; }

.btn-lg { height: 56px; padding: 0 28px; font-size: 15px; }
.btn .arrow { display: inline-block; transition: transform .3s var(--ease); }
.btn:hover .arrow { transform: translateX(4px); }
.btn-pulse { position: relative; }
.btn-pulse::after {
  content: ""; position: absolute; inset: 0; border-radius: inherit; pointer-events: none;
  animation: ctaPulse 2.8s ease-out infinite;
}
@keyframes ctaPulse {
  0% { box-shadow: 0 0 0 0 rgba(249,115,22,.5); }
  70%, 100% { box-shadow: 0 0 0 16px rgba(249,115,22,0); }
}

/* imleç altında turuncu yanan ızgara */
.hero-home::before {
  content: ""; position: absolute; inset: 0; z-index: 0; pointer-events: none;
  background-image:
    linear-gradient(rgba(249,115,22,.22) 1px, transparent 1px),
    linear-gradient(90deg, rgba(249,115,22,.22) 1px, transparent 1px);
  background-size: 72px 72px; background-attachment: fixed;
  -webkit-mask-image: radial-gradient(240px circle at var(--hx, 50%) var(--hy, 40%), #000, transparent 72%);
  mask-image: radial-gradient(240px circle at var(--hx, 50%) var(--hy, 40%), #000, transparent 72%);
  opacity: 0; transition: opacity .5s ease;
}
.hero-home.is-hover::before { opacity: 1; }

/* yörüngeler: yatırılmış düzlemde dönen halkalar, üzerinde turuncu / yeşil noktalar */
.hero-orbit {
  position: absolute; z-index: 0; pointer-events: none;
  left: 50%; top: 100%; width: 1240px; height: 1240px; margin: -760px 0 0 -620px;
  perspective: 1600px;
  -webkit-mask-image: radial-gradient(closest-side, #000 55%, transparent 100%);
  mask-image: radial-gradient(closest-side, #000 55%, transparent 100%);
  opacity: 0; transition: opacity 1.6s ease .3s;
}
.hero-home.is-ready .hero-orbit, html:not(.js) .hero-orbit { opacity: 1; }
.orbit-plane { position: absolute; inset: 0; transform: rotateX(73deg); transform-style: preserve-3d; }
.orbit {
  position: absolute; border-radius: 50%;
  border: 1px solid rgba(255,255,255,.075);
  animation: orbitSpin 90s linear infinite;
}
.o1 { inset: 0; border-top-color: rgba(249,115,22,.55); }
.o2 { inset: 15%; border-left-color: rgba(34,197,94,.5); animation-duration: 60s; animation-direction: reverse; }
.o3 { inset: 30%; border-bottom-color: rgba(249,115,22,.45); animation-duration: 42s; }
.orbit i {
  position: absolute; top: -5px; left: 50%; width: 10px; height: 10px; margin-left: -5px; border-radius: 50%;
  background: #ffb27a; box-shadow: 0 0 0 3px rgba(249,115,22,.25), 0 0 22px 6px rgba(249,115,22,.65);
}
.orbit i:nth-child(2) {
  top: auto; bottom: -5px;
  background: #86efac; box-shadow: 0 0 0 3px rgba(34,197,94,.25), 0 0 22px 6px rgba(34,197,94,.6);
}
.o2 i:first-child { top: 50%; left: -5px; margin: -5px 0 0; }
.o2 i:nth-child(2) { top: 50%; bottom: auto; left: auto; right: -5px; margin: -5px 0 0; }
.orbit-core {
  position: absolute; inset: 38%; border-radius: 50%;
  background: radial-gradient(circle, rgba(249,115,22,.35), rgba(249,115,22,.08) 45%, transparent 70%);
  filter: blur(20px);
}
.hero-home.is-off .orbit { animation-play-state: paused; }
@keyframes orbitSpin { to { transform: rotate(360deg); } }

/* FUNNEL HERO VISUAL */
.hero-visual {
  position: relative; border-radius: 28px; overflow: hidden;
  border: 1px solid var(--line); box-shadow: var(--shadow), inset 0 0 0 1px rgba(var(--accent-rgb),.18);
  min-height: 440px; background: var(--surface);
}
.hero-visual img {
  position: absolute; inset: 0; width: 100%; height: 100%; object-fit: cover;
  animation: heroZoom 14s var(--ease) both;
}
.hero-visual::after {
  content: ""; position: absolute; inset: 0; pointer-events: none;
  background: radial-gradient(85% 70% at 0% 100%, rgba(0,0,0,.62), transparent 72%),
              linear-gradient(180deg, transparent 50%, rgba(0,0,0,.5) 100%),
              radial-gradient(120% 80% at 100% 0%, rgba(var(--accent-rgb),.18), transparent 55%);
}
/* Shopify fotoğrafı (beyaz ekran, açık duvar) koyu sitede fazla parlak kalıyordu */
.theme-shopify .hero-visual img { filter: brightness(.8) saturate(1.05); }
@keyframes heroZoom { from { transform: scale(1.08); } to { transform: scale(1); } }

/* PARTNERS */
.partners { padding: 8px 0 56px; position: relative; z-index: 1; }
.partners-head { display: flex; justify-content: center; margin-bottom: 16px; }
.logo-marquee {
  overflow: hidden;
  padding: 14px 0;
  border-top: 1px solid var(--line);
  border-bottom: 1px solid var(--line);
  background:
    linear-gradient(90deg, rgba(var(--accent-rgb),.05), rgba(var(--accent-2-rgb),.04)),
    var(--bg-2);
  mask-image: linear-gradient(90deg, transparent 0%, #000 2.5%, #000 97.5%, transparent 100%);
  -webkit-mask-image: linear-gradient(90deg, transparent 0%, #000 2.5%, #000 97.5%, transparent 100%);
}
.logo-track {
  display: flex; align-items: center; gap: 14px; width: max-content;
  animation: slide 55s linear infinite;
}
.logo-marquee:hover .logo-track { animation-play-state: paused; }
.logo-item {
  height: 96px; width: 200px; display: grid; place-items: center; flex: 0 0 auto;
  padding: 12px 22px; border-radius: 16px;
  background: #f3f4f2;
  border: 1px solid rgba(255,255,255,.55);
  transition: border-color .25s ease, transform .25s ease, box-shadow .25s ease;
}
.logo-item.logo-dark { background: #0b0c0b; border-color: rgba(255,255,255,.16); }
.logo-item img {
  width: auto; height: auto; max-height: 64px; max-width: 156px;
  object-fit: contain; transform: none;
  transition: transform .25s ease;
}
.logo-item:hover { border-color: rgba(var(--accent-rgb),.6); box-shadow: 0 10px 26px -14px rgba(var(--accent-rgb),.6); }
.logo-item:hover img { transform: scale(1.05); }

/* ROTA KARTLARI — ana sayfa Amazon / Shopify yönlendirmesi */
@property --beam { syntax: "<angle>"; inherits: false; initial-value: 0deg; }
.paths { padding: 36px 0 56px; position: relative; z-index: 1; }
.paths-head { text-align: center; margin: 0 auto 28px; max-width: 640px; }
.paths-head h2 { margin-bottom: 0; }
.route-grid { position: relative; display: grid; grid-template-columns: 1fr 1fr; gap: 22px; }
.route-amazon { --c: 249,115,22; --c-hi: #ff8a3d; --c-ink: #1a0d04; --c-text: #ffd2b0; }
.route-shopify { --c: 34,197,94; --c-hi: #4ade80; --c-ink: #04200d; --c-text: #b7f0c8; }
.route { position: relative; display: block; border-radius: 26px; color: var(--text); outline: none; }

/* giriş: alttan perde açılır, görsel yakından uzaklaşır */
.js .route[data-reveal] {
  transform: translateY(48px);
  clip-path: inset(24% 0 0 0 round 26px);
  transition: opacity .9s ease, transform 1.1s var(--ease), clip-path 1.25s var(--ease);
  transition-delay: var(--d, 0ms);
}
.js .route[data-reveal].in { transform: none; clip-path: inset(-40px round 26px); }

.route-card {
  position: relative; overflow: hidden; height: 100%;
  border-radius: 26px; border: 1px solid var(--line);
  background:
    radial-gradient(120% 60% at 0% 100%, rgba(var(--c),.10), transparent 60%),
    linear-gradient(180deg, #0e1210, #0a0c0b);
  box-shadow: 0 24px 60px rgba(0,0,0,.35);
  transform: perspective(1100px) rotateX(var(--rx, 0deg)) rotateY(var(--ry, 0deg));
  transition: transform .7s var(--ease), box-shadow .4s ease, border-color .4s ease;
  will-change: transform;
}
.route.is-tilting .route-card { transition: transform .12s linear, box-shadow .4s ease, border-color .4s ease; }
.route:hover .route-card, .route:focus-visible .route-card {
  border-color: rgba(var(--c),.32);
  box-shadow: 0 30px 70px rgba(0,0,0,.45), 0 0 0 1px rgba(var(--c),.12), 0 20px 60px -20px rgba(var(--c),.35);
}
.route:focus-visible .route-card { box-shadow: 0 0 0 3px rgba(var(--c),.6), 0 30px 70px rgba(0,0,0,.45); }

/* kenarda dolaşan ışık */
.route-card::before {
  content: ""; position: absolute; inset: 0; z-index: 4; pointer-events: none;
  border-radius: inherit; padding: 1px;
  background: conic-gradient(from var(--beam), transparent 0deg 250deg, rgba(var(--c),.0) 262deg, rgba(var(--c),.95) 320deg, rgba(255,255,255,.9) 332deg, transparent 345deg 360deg);
  -webkit-mask: linear-gradient(#000 0 0) content-box, linear-gradient(#000 0 0);
  -webkit-mask-composite: xor; mask-composite: exclude;
  opacity: .45; transition: opacity .4s ease;
  animation: beam 7s linear infinite;
}
.route-shopify .route-card::before { animation-delay: -3.5s; }
.route:hover .route-card::before { opacity: 1; animation-duration: 3.2s; }
@keyframes beam { to { --beam: 360deg; } }

/* imleci takip eden ışık */
.route-card::after {
  content: ""; position: absolute; inset: 0; z-index: 3; pointer-events: none;
  background: radial-gradient(460px circle at var(--mx, 50%) var(--my, 30%), rgba(var(--c),.16), transparent 60%);
  opacity: 0; transition: opacity .4s ease;
}
.route:hover .route-card::after { opacity: 1; }

.route-media { position: relative; height: 300px; overflow: hidden; }
.route-media img {
  position: absolute; inset: 0; width: 100%; height: 100%; object-fit: cover;
  transform: scale(1.06); transition: transform 1.8s var(--ease), filter .6s ease;
  filter: saturate(.9) brightness(.78);
}
.route-amazon .route-media img { object-position: 60% 48%; }
.route-shopify .route-media img { object-position: 40% 42%; }
.js .route[data-reveal] .route-media img { transform: scale(1.24); }
.js .route[data-reveal].in .route-media img { transform: scale(1.06); }
.js .route[data-reveal].in:hover .route-media img { transform: scale(1.12); filter: saturate(1) brightness(.86); }
.route-media::after {
  content: ""; position: absolute; inset: 0; pointer-events: none;
  background:
    linear-gradient(180deg, rgba(8,10,9,.5) 0%, transparent 30%, transparent 45%, rgba(10,12,11,.92) 100%),
    radial-gradient(90% 70% at 100% 0%, rgba(var(--c),.22), transparent 60%);
}

.route-chips {
  position: absolute; z-index: 2; top: 16px; left: 16px; right: 16px;
  display: flex; justify-content: space-between; align-items: center;
}
.route-chip {
  display: inline-flex; align-items: center; gap: 8px;
  padding: 7px 12px; border-radius: 999px;
  background: rgba(8,10,9,.55); border: 1px solid rgba(255,255,255,.12);
  backdrop-filter: blur(10px); -webkit-backdrop-filter: blur(10px);
  font-size: 11px; font-weight: 800; letter-spacing: .14em; text-transform: uppercase; color: var(--c-text);
}
.route-pulse { width: 7px; height: 7px; border-radius: 50%; background: rgb(var(--c)); animation: routePing 2.2s ease-out infinite; }
@keyframes routePing { 0% { box-shadow: 0 0 0 0 rgba(var(--c),.6); } 80%,100% { box-shadow: 0 0 0 9px rgba(var(--c),0); } }
.route-idx {
  font-family: var(--display); font-weight: 800; font-size: 13px; letter-spacing: .06em;
  color: rgba(255,255,255,.6); padding: 6px 10px; border-radius: 10px;
  background: rgba(8,10,9,.45); border: 1px solid rgba(255,255,255,.1);
}

/* rota şeridi: adımlar sırayla yanar */
.route-strip {
  position: absolute; z-index: 2; left: 16px; right: 16px; bottom: 16px;
  padding: 12px 16px 14px; border-radius: 16px;
  background: rgba(8,10,9,.66); border: 1px solid rgba(255,255,255,.1);
  backdrop-filter: blur(14px) saturate(1.2); -webkit-backdrop-filter: blur(14px) saturate(1.2);
  box-shadow: 0 12px 30px rgba(0,0,0,.35);
  transform: translateY(10px); opacity: 0;
  transition: transform .9s var(--ease) .35s, opacity .7s ease .35s;
}
.route.in .route-strip, html:not(.js) .route-strip { transform: none; opacity: 1; }
.rs-head {
  display: flex; justify-content: space-between; align-items: center; margin-bottom: 12px;
  font-size: 10.5px; font-weight: 800; letter-spacing: .16em; text-transform: uppercase; color: rgba(255,255,255,.5);
}
.rs-count { font-family: var(--display); letter-spacing: .04em; font-size: 12px; }
.rs-count b { color: var(--c-text); display: inline-block; min-width: 2ch; text-align: right; }
.rs-steps {
  --rs: 0; position: relative; list-style: none;
  display: grid; grid-template-columns: repeat(4, 1fr);
}
/* çizgi ilk ve son noktanın merkezleri arasında */
.rs-steps::before, .rs-steps::after {
  content: ""; position: absolute; top: 6px; left: 12.5%; right: 12.5%; height: 2px; border-radius: 2px;
}
.rs-steps::before { background: rgba(255,255,255,.12); }
.rs-steps::after {
  background: linear-gradient(90deg, rgba(var(--c),.6), rgb(var(--c)), var(--c-hi));
  box-shadow: 0 0 12px rgba(var(--c),.7);
  transform-origin: left; transform: scaleX(var(--rs));
  transition: transform .9s var(--ease);
}
.rs-steps li {
  position: relative; z-index: 1; display: grid; justify-items: center; gap: 8px;
  font-size: 12px; font-weight: 700; color: rgba(255,255,255,.45); text-align: center; white-space: nowrap;
  transition: color .4s ease;
}
.rs-steps li::before {
  content: ""; width: 14px; height: 14px; border-radius: 50%;
  background: #0b0d0c; border: 2px solid rgba(255,255,255,.22);
  transition: background .4s ease, border-color .4s ease, box-shadow .4s ease, transform .5s var(--ease);
}
.rs-steps li.is-on { color: #fff; }
.rs-steps li.is-on::before {
  background: rgb(var(--c)); border-color: var(--c-hi);
  box-shadow: 0 0 0 4px rgba(var(--c),.18), 0 0 16px rgba(var(--c),.8);
}
.rs-steps li.is-now::before { transform: scale(1.25); animation: routePing 1.4s ease-out infinite; }
.rs-steps.is-reset::after, .rs-steps.is-reset li::before { transition-duration: .35s; }

.route-body { position: relative; z-index: 1; padding: 22px 26px 26px; }
.route-body h3 { font-family: var(--display); font-size: 32px; letter-spacing: -.035em; line-height: 1.05; margin: 0 0 8px; }
.route-body p { color: var(--muted); font-size: 15px; max-width: 440px; margin-bottom: 16px; }
.route-tags { list-style: none; display: flex; flex-wrap: wrap; gap: 8px; margin-bottom: 22px; }
.route-tags li {
  font-size: 12px; font-weight: 700; padding: 6px 11px; border-radius: 999px;
  color: var(--c-text); background: rgba(var(--c),.08); border: 1px solid rgba(var(--c),.22);
}
.route-cta {
  position: relative; overflow: hidden;
  display: inline-flex; align-items: center; gap: 10px; height: 48px; padding: 0 22px;
  border-radius: 999px; font-weight: 800; font-size: 14px;
  color: var(--c-text); background: rgba(var(--c),.12); border: 1px solid rgba(var(--c),.42);
  transition: background .35s ease, color .35s ease, border-color .35s ease, box-shadow .35s ease;
}
.route-cta .arrow { display: inline-block; transition: transform .35s var(--ease); }
/* parlama süpürmesi */
.route-cta::after {
  content: ""; position: absolute; top: 0; bottom: 0; left: -60%; width: 50%;
  background: linear-gradient(100deg, transparent, rgba(255,255,255,.45), transparent);
  transform: skewX(-20deg); opacity: 0;
}
.route:hover .route-cta, .route:focus-visible .route-cta {
  color: var(--c-ink); border-color: transparent;
  background: linear-gradient(180deg, var(--c-hi), rgb(var(--c)));
  box-shadow: 0 10px 28px rgba(var(--c),.35);
}
.route:hover .route-cta .arrow { transform: translateX(5px); }
.route:hover .route-cta::after { animation: sheen .9s ease .1s; }
@keyframes sheen { from { left: -60%; opacity: 1; } to { left: 130%; opacity: 1; } }

/* iki kart arasındaki "ya da" rozeti */
.route-or {
  position: absolute; z-index: 5; left: 50%; top: 150px; transform: translate(-50%, -50%);
  width: 56px; height: 56px; border-radius: 50%; display: grid; place-items: center;
  background: var(--bg); border: 1px solid var(--line-strong);
  box-shadow: 0 0 0 6px var(--bg), 0 10px 30px rgba(0,0,0,.5);
  font-family: var(--display); font-weight: 700; font-size: 12px; letter-spacing: .02em; color: var(--muted);
  pointer-events: none;
}
.route-or::before {
  content: ""; position: absolute; inset: -1px; border-radius: 50%; padding: 1px;
  background: conic-gradient(from var(--beam), rgba(249,115,22,.9), rgba(34,197,94,.9), rgba(249,115,22,.9));
  -webkit-mask: linear-gradient(#000 0 0) content-box, linear-gradient(#000 0 0);
  -webkit-mask-composite: xor; mask-composite: exclude;
  animation: beam 5s linear infinite;
}

/* SECTIONS */
section { position: relative; z-index: 1; }
.section { padding: 88px 0; }
.section-head { max-width: 680px; margin-bottom: 40px; }
.kicker { color: var(--accent); font-weight: 800; font-size: 12px; letter-spacing: .16em; text-transform: uppercase; }
.kicker.green { color: var(--accent-2); }
h2 {
  font-family: var(--display); font-size: clamp(28px, 4vw, 44px);
  letter-spacing: -.03em; line-height: 1.14; margin: 10px 0 12px;
  text-wrap: balance;
}
.sub { color: var(--muted); font-size: 17px; }

/* WHY */
.why-grid { display: grid; grid-template-columns: 1.1fr .9fr; gap: 28px; align-items: start; }
.why-list { display: grid; gap: 12px; }
.why-item {
  display: grid; grid-template-columns: 52px 1fr; gap: 16px; align-items: start;
  padding: 18px; border-radius: 18px; border: 1px solid var(--line); background: rgba(255,255,255,.02);
  transition: border-color .25s ease, background .25s ease;
}
.why-item:hover { border-color: var(--line-strong); background: rgba(255,255,255,.035); }
.why-ico {
  width: 52px; height: 52px; border-radius: 14px; display: grid; place-items: center;
  background: var(--accent-2-soft); color: var(--accent-2);
}
.why-item:nth-child(even) .why-ico { background: var(--accent-soft); color: var(--accent); }
.why-item h3 { font-size: 17px; margin-bottom: 4px; }
.why-item p { color: var(--muted); font-size: 14.5px; }
.why-panel {
  border-radius: 24px; border: 1px solid var(--line); overflow: hidden; background: var(--surface);
  position: sticky; top: 100px;
}
.why-media { position: relative; height: 300px; overflow: hidden; }
.why-media img { width: 100%; height: 100%; object-fit: cover; object-position: 50% 30%; }
.why-media::after {
  content: ""; position: absolute; inset: 0;
  background: linear-gradient(180deg, transparent 45%, rgba(16,21,17,.95) 100%);
}
.float-chip {
  position: absolute; z-index: 2;
  display: inline-flex; align-items: center; gap: 8px;
  padding: 9px 13px; border-radius: 14px;
  background: rgba(10,12,10,.78); border: 1px solid var(--line-strong);
  backdrop-filter: blur(10px);
  font-size: 12.5px; font-weight: 700; color: #fff;
  box-shadow: 0 10px 30px rgba(0,0,0,.35);
  animation: floatY 6s ease-in-out infinite;
}
.float-chip .ico { width: 16px; height: 16px; }
.float-chip b { font-family: var(--display); color: var(--accent); }
.float-chip .live { width: 8px; height: 8px; border-radius: 50%; background: var(--green); box-shadow: 0 0 0 0 rgba(34,197,94,.6); animation: ping 2.4s ease-out infinite; }
.chip-a { left: 16px; bottom: 58px; }
.chip-b { right: 16px; top: 16px; animation-delay: -3s; }
@keyframes floatY { 0%,100% { transform: translateY(0); } 50% { transform: translateY(-6px); } }
@keyframes ping { 0% { box-shadow: 0 0 0 0 rgba(34,197,94,.55); } 80%,100% { box-shadow: 0 0 0 10px rgba(34,197,94,0); } }
.why-panel-body { padding: 22px; }
.stat-row { display: grid; grid-template-columns: 1fr 1fr; gap: 12px; margin-top: 12px; }
.stat { padding: 14px; border-radius: 14px; background: rgba(255,255,255,.03); border: 1px solid var(--line); }
.stat b { display: block; font-family: var(--display); font-size: 22px; }
.stat span { color: var(--muted); font-size: 12px; }

/* GROUPS */
.groups { padding: 20px 0 80px; }
.group-grid { display: grid; grid-template-columns: 1fr 1fr; gap: 16px; }
.group-card {
  padding: 24px; border-radius: 22px; border: 1px solid var(--line);
  background: linear-gradient(180deg, rgba(255,255,255,.03), rgba(255,255,255,.015));
  transition: border-color .25s ease, transform .25s ease;
}
.group-card:hover { border-color: var(--line-strong); transform: translateY(-2px); }
.group-head { display: flex; align-items: center; gap: 12px; margin-bottom: 14px; }
.group-logo { width: 44px; height: 44px; border-radius: 12px; display: grid; place-items: center; }
.group-logo svg { width: 24px; height: 24px; }
.group-logo.wa { background: rgba(var(--accent-2-rgb),.14); color: var(--accent-2); }
.group-logo.tg { background: rgba(var(--accent-rgb),.14); color: var(--accent); }
body:not(.theme-amazon):not(.theme-shopify) .group-logo.wa { background: rgba(37,211,102,.13); color: #25d366; }
body:not(.theme-amazon):not(.theme-shopify) .group-logo.tg { background: rgba(34,158,217,.14); color: #3fb4ea; }
.group-card h3 { font-family: var(--display); margin: 0; font-size: 22px; }
.group-card p { color: #d5d8d3; font-size: 16px; line-height: 1.55; margin-bottom: 18px; }
.group-actions { display: flex; gap: 8px; flex-wrap: wrap; }
.pills { display: flex; flex-wrap: wrap; gap: 8px; margin-bottom: 16px; }
.pill { font-size: 12px; padding: 6px 10px; border-radius: 999px; border: 1px solid var(--line); color: var(--muted); }

/* FORM */
.form-section { padding: 20px 0 100px; }
.form-card {
  display: grid; grid-template-columns: .9fr 1.1fr; gap: 0;
  border-radius: 28px; overflow: hidden; border: 1px solid var(--line); background: var(--surface);
}
.form-copy { padding: 40px; background:
  linear-gradient(180deg, rgba(var(--accent-rgb),.12), transparent 40%),
  linear-gradient(0deg, rgba(var(--accent-2-rgb),.08), transparent 35%),
  var(--bg-2);
}
.form-copy h2 { margin-top: 10px; }
.form-copy ul { margin-top: 20px; display: grid; gap: 10px; color: var(--muted); }
.form-copy li { list-style: none; position: relative; padding-left: 18px; line-height: 1.45; }
.form-copy li::before { content: "▸"; color: var(--accent-2); position: absolute; left: 0; top: 0; line-height: 1.45; }
.form-copy { overflow-wrap: break-word; }
.form-body { padding: 36px; }
.form-body .btn-full { white-space: normal; height: auto; min-height: 48px; padding: 12px 18px; line-height: 1.35; text-align: center; }
.fields { display: grid; gap: 12px; }
label { font-size: 12px; font-weight: 700; color: var(--muted); letter-spacing: .04em; }
input, select, textarea {
  width: 100%; background: rgba(0,0,0,.35); border: 1px solid var(--line-strong); color: var(--text);
  border-radius: 12px; padding: 13px 14px; outline: none;
}
input:focus, select:focus, textarea:focus { border-color: rgba(var(--accent-rgb),.6); box-shadow: 0 0 0 3px rgba(var(--accent-rgb),.14); }
textarea { min-height: 110px; resize: vertical; }
.form-note { font-size: 12px; color: var(--dim); margin-top: 10px; line-height: 1.4; }

/* SUCCESS MARQUEE */
.proof { padding: 70px 0; }
.marquee { overflow: hidden; padding: 6px 0; mask-image: linear-gradient(90deg, transparent, #000 6%, #000 94%, transparent); }
.marquee-track {
  display: flex; gap: 18px; width: max-content;
  animation: slide 60s linear infinite;
}
.marquee:hover .marquee-track { animation-play-state: paused; }
@keyframes slide { from { transform: translateX(0); } to { transform: translateX(-50%); } }
/* JS motoru devraldığında CSS animasyonu kapanır (JS yoksa CSS yedek olarak akar) */
.logo-track[data-mq], .marquee-track[data-mq] { animation: none; will-change: transform; }
/* REFERANS ŞERİDİ — kendi akar; oklarla ya da sürükleyerek de gezilir */
.mq { position: relative; }
.mq .marquee { cursor: grab; touch-action: pan-y; user-select: none; -webkit-user-select: none; padding: 10px 0 14px; }
.mq .marquee.is-dragging { cursor: grabbing; }
.mq-btn {
  position: absolute; top: 50%; z-index: 4; transform: translateY(-50%);
  width: 52px; height: 52px; border-radius: 50%; display: grid; place-items: center; cursor: pointer;
  color: #fff; background: rgba(12,12,12,.78); border: 1px solid rgba(var(--accent-rgb),.5);
  backdrop-filter: blur(10px); -webkit-backdrop-filter: blur(10px);
  box-shadow: 0 10px 28px rgba(0,0,0,.45);
  transition: background .25s ease, color .25s ease, transform .25s var(--ease), border-color .25s ease;
}
.mq-btn svg, .lb-nav svg { width: 22px; height: 22px; fill: none; stroke: currentColor; stroke-width: 2.4; stroke-linecap: round; stroke-linejoin: round; }
.mq-btn:hover, .mq-btn:focus-visible { background: linear-gradient(180deg, var(--accent-hi), var(--accent)); color: var(--accent-ink); border-color: transparent; }
.mq-btn:active { transform: translateY(-50%) scale(.94); }
.mq-btn:focus-visible { outline: 3px solid rgba(var(--accent-rgb),.5); outline-offset: 3px; }
.mq-prev { left: max(12px, calc(50% - 640px)); }
.mq-next { right: max(12px, calc(50% - 640px)); }

.shot {
  --h: clamp(200px, 19vw, 320px);
  height: var(--h); width: calc(var(--h) * var(--ar, 1.6)); max-width: calc(100vw - 48px); border-radius: 16px; overflow: hidden;
  border: 1px solid var(--line); background: var(--sb, #fff); position: relative; cursor: zoom-in; flex: 0 0 auto;
  box-shadow: 0 14px 34px rgba(0,0,0,.35);
  transition: border-color .25s ease, transform .3s var(--ease), box-shadow .3s ease;
}
.shot:hover { border-color: rgba(var(--accent-rgb),.55); transform: translateY(-4px); box-shadow: 0 20px 44px rgba(0,0,0,.45), 0 0 0 1px rgba(var(--accent-rgb),.25); }
.shot img { width: 100%; height: 100%; object-fit: contain; pointer-events: none; }
/* masaüstü panel: üstte tarayıcı çubuğu */
.shot-web { padding-top: 22px; }
.shot-web::before {
  content: ""; position: absolute; top: 0; left: 0; right: 0; height: 22px; z-index: 1;
  background:
    radial-gradient(circle at 13px 11px, rgba(255,255,255,.32) 3.5px, transparent 4px),
    radial-gradient(circle at 26px 11px, rgba(255,255,255,.22) 3.5px, transparent 4px),
    radial-gradient(circle at 39px 11px, rgba(255,255,255,.16) 3.5px, transparent 4px),
    #1c1d1c;
  border-bottom: 1px solid rgba(255,255,255,.06);
}
/* telefon ekranı: üstten kırpılmış, telefon çerçevesi */
.shot-phone { border-radius: 26px; border: 5px solid #1b1c1b; box-shadow: 0 14px 34px rgba(0,0,0,.4), 0 0 0 1px rgba(255,255,255,.08); }
.shot-phone img { object-fit: cover; object-position: top center; }
.shot-ph {
  width: 100%; height: 100%;
  display: grid; place-items: center; text-align: center; padding: 16px;
  background:
    linear-gradient(135deg, rgba(var(--accent-rgb),.09), rgba(var(--accent-2-rgb),.06)),
    repeating-linear-gradient(45deg, rgba(255,255,255,.03) 0 8px, transparent 8px 16px);
  color: var(--dim); font-size: 13px; font-weight: 600;
}
.shot figcaption {
  position: absolute; left: 0; right: 0; bottom: 0; padding: 12px 14px;
  background: linear-gradient(transparent, rgba(0,0,0,.82));
  font-size: 13px; font-weight: 600;
}

/* LIGHTBOX */
.lightbox {
  position: fixed; inset: 0; z-index: 80; background: rgba(0,0,0,.86);
  display: none; place-items: center; padding: 24px;
}
.lightbox.open { display: grid; }
.lightbox img, .lightbox .box {
  max-width: min(1040px, 100%); max-height: 86vh; border-radius: 16px; border: 1px solid var(--line);
}
.lightbox .box { background: var(--surface); padding: 40px; color: var(--muted); text-align: center; }
.lightbox-close {
  position: absolute; top: 18px; right: 18px; z-index: 2; width: 42px; height: 42px; border-radius: 999px;
  border: 1px solid var(--line); background: #111; color: #fff; cursor: pointer;
}
.lb-stage { display: grid; place-items: center; max-width: 100%; touch-action: none; overflow: hidden; border-radius: 16px; user-select: none; -webkit-user-select: none; }
.lb-stage img { cursor: zoom-in; transform-origin: center center; }
html.lb-open, html.lb-open body { overflow: hidden; overscroll-behavior: none; }
.lightbox.is-zoomed .lb-stage img { cursor: grab; }
.lb-zoom { position: absolute; top: 18px; left: 18px; z-index: 3; display: flex; gap: 6px; }
.lb-zoom button {
  min-width: 42px; height: 42px; padding: 0 10px; border-radius: 999px; cursor: pointer;
  border: 1px solid var(--line); background: #111; color: #fff; font: 700 20px/1 var(--display, sans-serif);
}
.lb-zoom button[data-z="reset"] { font-size: 13px; }
.lb-zoom button:hover, .lb-zoom button:focus-visible { border-color: rgba(var(--accent-rgb),.6); }
.lb-hint { position: absolute; left: 0; right: 0; top: 70px; text-align: center; pointer-events: none; font-size: 12px; color: rgba(255,255,255,.55); }
.lightbox.is-zoomed .lb-hint { opacity: 0; }
.lb-stage img { background: #fff; max-height: calc(100vh - 130px); object-fit: contain; animation: lbIn .35s var(--ease); }
@keyframes lbIn { from { opacity: 0; transform: scale(.97); } to { opacity: 1; transform: none; } }
.lb-nav {
  position: absolute; top: 50%; z-index: 2; transform: translateY(-50%);
  width: 50px; height: 50px; border-radius: 50%; display: none; place-items: center; cursor: pointer;
  color: #fff; background: rgba(20,20,20,.85); border: 1px solid rgba(255,255,255,.16);
  transition: background .2s ease, color .2s ease;
}
.lightbox.has-nav .lb-nav { display: grid; }
.lb-nav:hover { background: linear-gradient(180deg, var(--accent-hi), var(--accent)); color: var(--accent-ink); }
.lb-prev { left: 18px; }
.lb-next { right: 18px; }
.lb-cap {
  position: absolute; left: 50%; bottom: 18px; transform: translateX(-50%);
  padding: 7px 14px; border-radius: 999px; white-space: nowrap;
  background: rgba(20,20,20,.85); border: 1px solid rgba(255,255,255,.12);
  font-size: 13px; font-weight: 700; color: #fff;
}
.lb-cap:empty { display: none; }

/* FUNNEL HERO — gerçek referans panelinden rakam kartı (tıklayınca paneli açar) */
.hero-proof {
  position: absolute; z-index: 2; left: 18px; bottom: 18px;
  display: grid; gap: 4px; text-align: left; cursor: zoom-in;
  min-width: 250px; max-width: calc(100% - 36px);
  padding: 14px 16px 13px; border-radius: 18px; color: #fff; font: inherit;
  background: rgba(7,9,8,.88); border: 1px solid rgba(var(--accent-rgb),.6);
  backdrop-filter: blur(14px) saturate(1.2); -webkit-backdrop-filter: blur(14px) saturate(1.2);
  box-shadow: 0 18px 44px rgba(0,0,0,.5), 0 0 0 1px rgba(255,255,255,.04) inset;
  animation: floatY 7s ease-in-out infinite;
  transition: border-color .25s ease, box-shadow .25s ease;
}
.hero-proof:hover, .hero-proof:focus-visible { border-color: rgba(var(--accent-rgb),.8); box-shadow: 0 22px 50px rgba(0,0,0,.55), 0 0 0 4px rgba(var(--accent-rgb),.16); outline: none; }
.hp-head { display: flex; align-items: center; gap: 8px; font-size: 10.5px; font-weight: 800; letter-spacing: .14em; text-transform: uppercase; color: rgba(255,255,255,.78); }
.hp-dot { width: 7px; height: 7px; border-radius: 50%; background: var(--accent); animation: hpPing 2.2s ease-out infinite; }
@keyframes hpPing { 0% { box-shadow: 0 0 0 0 rgba(var(--accent-rgb),.6); } 80%,100% { box-shadow: 0 0 0 8px rgba(var(--accent-rgb),0); } }
.hp-row { display: flex; align-items: center; gap: 10px; }
.hp-num { font-family: var(--display); font-size: 30px; font-weight: 800; letter-spacing: -.03em; line-height: 1.1; font-variant-numeric: tabular-nums; }
.hp-chip { font-size: 12px; font-weight: 800; padding: 3px 8px; border-radius: 999px; color: var(--accent-ink); background: linear-gradient(180deg, var(--accent-hi), var(--accent)); }
.hp-sub { font-size: 12.5px; color: rgba(255,255,255,.72); }
.hp-link { margin-top: 2px; font-size: 12px; font-weight: 800; color: var(--accent-text); }
.hp-link .arrow { display: inline-block; transition: transform .3s var(--ease); }
.hero-proof:hover .hp-link .arrow { transform: translateX(4px); }

/* ROADMAP — kaydırmayla dolan zaman çizelgesi */
.roadmap { position: relative; --p: 0; --py: 0px; }
.rm-rail {
  position: absolute; top: 8px; bottom: 8px; left: 50%; width: 2px; transform: translateX(-50%);
  background: var(--line-strong); border-radius: 2px;
}
.rm-fill {
  position: absolute; inset: 0; transform-origin: top; transform: scaleY(var(--p));
  background: linear-gradient(180deg, var(--accent-2), var(--accent));
  border-radius: 2px;
  box-shadow: 0 0 14px rgba(var(--accent-rgb),.55);
}
.rm-comet {
  position: absolute; left: 50%; top: 0; width: 12px; height: 12px; border-radius: 50%;
  transform: translate(-50%, calc(var(--py) - 6px));
  background: #fff; box-shadow: 0 0 0 4px rgba(var(--accent-rgb),.3), 0 0 22px 6px rgba(var(--accent-rgb),.6);
  opacity: calc(min(var(--p) * 20, 1));
}
.rm-step {
  position: relative; display: grid; grid-template-columns: 1fr 88px 1fr; align-items: center;
  padding: 14px 0;
}
.rm-node {
  grid-column: 2; grid-row: 1; justify-self: center; z-index: 1;
  width: 56px; height: 56px; border-radius: 50%; display: grid; place-items: center;
  font-family: var(--display); font-weight: 800; font-size: 16px; letter-spacing: -.02em;
  background: var(--bg-2); color: var(--dim);
  border: 1px solid var(--line-strong);
  transition: color .4s ease, border-color .4s ease, box-shadow .4s ease, background .4s ease, transform .4s var(--ease);
}
.rm-card {
  grid-row: 1;
  padding: 22px 22px 20px; border-radius: 20px;
  border: 1px solid var(--line);
  background: linear-gradient(180deg, rgba(255,255,255,.035), rgba(255,255,255,.012));
  position: relative; overflow: hidden;
  opacity: .35; transform: translateX(var(--from, -28px));
  transition: opacity .6s ease, transform .7s var(--ease), border-color .4s ease;
}
.rm-card::before {
  content: ""; position: absolute; left: 0; right: 0; top: 0; height: 2px;
  background: linear-gradient(90deg, var(--accent), var(--accent-2));
  transform: scaleX(0); transform-origin: left; transition: transform .8s var(--ease) .1s;
}
.rm-step:nth-child(odd of .rm-step) .rm-card { grid-column: 1; }
.rm-step:nth-child(even of .rm-step) .rm-card { grid-column: 3; --from: 28px; }
.rm-card-head { display: flex; align-items: center; gap: 12px; margin-bottom: 8px; }
.rm-ico {
  width: 40px; height: 40px; border-radius: 12px; display: grid; place-items: center; flex: 0 0 auto;
  background: var(--accent-soft); color: var(--accent);
}
.rm-ico .ico { width: 20px; height: 20px; }
.rm-meta { font-size: 11px; font-weight: 800; letter-spacing: .16em; text-transform: uppercase; color: var(--dim); }
.rm-card h3 { font-size: 18px; line-height: 1.3; }
.rm-card p { color: var(--muted); font-size: 14.5px; }
.rm-step.is-in .rm-card { opacity: 1; transform: none; }
.rm-step.is-active .rm-card { border-color: rgba(var(--accent-rgb),.28); }
.rm-step.is-active .rm-card::before { transform: scaleX(1); }
.rm-step.is-active .rm-node {
  color: var(--accent-ink); border-color: transparent; transform: scale(1.06);
  background: linear-gradient(180deg, var(--accent-hi), var(--accent));
  box-shadow: 0 0 0 6px rgba(var(--accent-rgb),.14), 0 10px 30px rgba(var(--accent-rgb),.35);
}
.rm-end { display: flex; justify-content: center; padding-top: 26px; position: relative; z-index: 1; }

/* SERVICES */
.svc-grid { display: grid; grid-template-columns: repeat(3, 1fr); gap: 16px; }
.svc {
  padding: 24px; border-radius: 20px; border: 1px solid var(--line); background: var(--surface);
  min-height: 250px; display: flex; flex-direction: column;
  transition: border-color .25s ease, transform .25s ease, box-shadow .25s ease;
}
.svc:hover { border-color: rgba(var(--accent-rgb),.35); transform: translateY(-3px); box-shadow: 0 18px 40px rgba(0,0,0,.35); }
.svc .tag { font-size: 11px; font-weight: 800; letter-spacing: .14em; text-transform: uppercase; color: var(--accent); }
.svc h3 { font-family: var(--display); font-size: 22px; margin: 10px 0 8px; letter-spacing: -.03em; }
.svc p { color: var(--muted); font-size: 14.5px; flex: 1; }
.svc ul { margin: 12px 0 16px; color: var(--muted); font-size: 13.5px; display: grid; gap: 6px; padding-left: 16px; }
.svc li::marker { color: var(--accent); }

/* LEARN */
.learn-grid { display: grid; grid-template-columns: 1fr 1fr; gap: 12px; }
.learn {
  padding: 18px 18px 18px 16px; border-radius: 16px; border: 1px solid var(--line);
  background: rgba(255,255,255,.02); display: flex; gap: 12px;
  transition: border-color .25s ease, background .25s ease;
}
.learn:hover { border-color: rgba(var(--accent-rgb),.3); background: rgba(var(--accent-rgb),.04); }
.learn b { color: var(--accent); min-width: 28px; }

/* FOOTER */
footer {
  border-top: 1px solid var(--line); padding: 48px 0 28px; position: relative; z-index: 1;
  background: var(--bg-2);
}
.foot-grid { display: grid; grid-template-columns: 1.3fr repeat(4, 1fr); gap: 28px; }
.foot-brand p { color: var(--muted); margin-top: 10px; max-width: 280px; font-size: 14px; }
.foot h4 { font-size: 13px; letter-spacing: .08em; text-transform: uppercase; color: var(--dim); margin-bottom: 12px; }
.foot a { display: block; color: var(--muted); font-size: 14px; padding: 4px 0; }
.foot a:hover { color: var(--text); }
.foot .brand { display: flex; }
.copy { margin-top: 32px; padding-top: 18px; border-top: 1px solid var(--line); color: var(--dim); font-size: 12px; display: flex; justify-content: space-between; gap: 12px; flex-wrap: wrap; }

/* STICKY GROUPS */
.sticky-groups {
  position: fixed; right: 18px; bottom: 18px; z-index: 60;
  display: flex; flex-direction: column; gap: 8px;
}
.sticky-groups a {
  height: 46px; padding: 0 16px; border-radius: 999px; display: inline-flex; align-items: center; gap: 8px;
  font-weight: 700; font-size: 13px; box-shadow: var(--shadow); border: 1px solid var(--line);
  transition: transform .2s ease;
}
.sticky-groups a:hover { transform: translateY(-2px); }
.sticky-groups svg { width: 18px; height: 18px; }
.sg-wa { background: #128c4a; color: #fff; }
.sg-tg { background: #229ed9; color: #fff; }
.sticky-groups .sg-call { display: none; }
.theme-amazon .sg-wa, .theme-shopify .sg-wa { background: linear-gradient(180deg, var(--accent-hi), var(--accent)); color: var(--accent-ink); border-color: transparent; }
.theme-amazon .sg-tg, .theme-shopify .sg-tg { background: rgba(12,12,12,.9); color: var(--text); border-color: rgba(var(--accent-rgb),.45); }
.theme-amazon .sg-tg svg, .theme-shopify .sg-tg svg { color: var(--accent); }

/* MOBILE MENU */
.mobile-panel {
  display: none; position: fixed; inset: var(--nav-h) 0 0 0; z-index: 49;
  background: rgba(6,8,6,.96); padding: 24px;
}
.mobile-panel.open { display: grid; gap: 12px; align-content: start; }
.mobile-panel a { padding: 14px 16px; border-radius: 14px; background: rgba(255,255,255,.03); border: 1px solid var(--line); font-weight: 700; }

/* KAYDIRMA ANİMASYONLARI — yalnızca JS varsa gizlenir */
.js [data-reveal] {
  opacity: 0; transform: translateY(18px);
  transition: opacity .7s ease, transform .8s var(--ease);
  transition-delay: var(--d, 0ms);
}
.js [data-reveal].in { opacity: 1; transform: none; }

@media (max-width: 920px) {
  :root { --nav-h: 64px; }
  .wrap, .nav-inner { width: min(1180px, calc(100% - 24px)); }
  .nav-links { display: none; }
  .burger { display: grid; place-items: center; }
  .nav-cta .btn { display: none; }
  .brand-name { font-size: 15px; }
  .brand-mark { width: 38px; height: 38px; }
  .brand-mark img { width: 28px; height: 28px; }

  .hero { padding: 18px 0 10px; }
  .hero-grid, .why-grid, .route-grid, .form-card, .svc-grid, .learn-grid, .group-grid, .foot-grid {
    grid-template-columns: 1fr;
  }
  .hero-grid { gap: 14px; }
  .hero-grid > div:first-child { order: 2; }
  .hero h1 {
    font-size: 26px; margin: 10px 0 8px; letter-spacing: -.03em;
  }
  .lead { font-size: 14px; display: none; }
  .hero-actions { display: none; }

  /* ana sayfa hero: mobilde de slogan + açıklama + buton */
  .hero-home { min-height: 0; padding: 48px 0 150px; }
  .hero-home .hero-title { font-size: clamp(27px, 7.4vw, 36px); margin: 0 0 16px; }
  .hero-title .ln { margin-bottom: -.04em; }
  .hero-home .lead { display: block; font-size: 15.5px; max-width: 460px; }
  .hero-home .hero-actions { display: flex; margin-top: 24px; }
  .hero-orbit { width: 760px; height: 760px; margin: -500px 0 0 -380px; }

  /* rota kartları mobilde alt alta; "ya da" rozeti iki kartın arasında */
  .paths { padding: 8px 0 44px; }
  .paths-head { margin-bottom: 20px; }
  .route-media { height: 230px; }
  .route-body { padding: 18px 18px 22px; }
  .route-body h3 { font-size: 27px; }
  .route-body p { font-size: 14.5px; }
  .route-tags { margin-bottom: 18px; }
  .route-chips { top: 12px; left: 12px; right: 12px; }
  .route-strip { left: 12px; right: 12px; bottom: 12px; padding: 10px 10px 12px; }
  .rs-steps li { font-size: 11px; }
  .route-or {
    position: relative; left: auto; top: auto; transform: none;
    justify-self: center; margin: -39px 0; width: 50px; height: 50px; font-size: 11px;
  }

  .hero-visual { min-height: 240px; }
  .why-panel { position: relative; top: 0; }
  .why-media { height: 240px; }
  .section { padding: 64px 0; }

  .logo-item { height: 82px; width: 164px; padding: 10px 16px; }
  .logo-item img { max-width: 130px; max-height: 52px; width: auto; height: auto; transform: none; }

  /* mobilde ekranda en fazla 1 görsel: genişlik ekrana göre, yükseklik orana göre */
  .shot { --w: calc(100vw - 48px); width: var(--w); height: auto; aspect-ratio: var(--ar, 1.6); max-width: none; }
  .shot-phone { --w: min(calc(100vw - 48px), 300px); }
  .shot-web { padding-top: 18px; }
  .shot-web::before { height: 18px; }
  .marquee-track { gap: 14px; align-items: center; }
  .mq-btn { width: 42px; height: 42px; }
  .mq-btn svg { width: 18px; height: 18px; }
  .lb-nav { width: 42px; height: 42px; top: auto; bottom: 14px; transform: none; }
  .lb-prev { left: 14px; }
  .lb-next { right: 14px; }
  .lb-cap { bottom: 20px; font-size: 12px; }

  /* mobil: telefon galerisi gibi tam ekran — görsel ekranın tamamında büyür */
  .lightbox { padding: 0; background: #000; }
  .lb-stage { position: fixed; inset: 0; width: 100%; height: 100%; height: 100dvh; max-width: none; border-radius: 0; }
  .lb-stage img, .lightbox .lb-stage img { max-width: 100vw; max-height: 100dvh; width: auto; height: auto; border: 0; border-radius: 0; }
  .lightbox-close, .lb-zoom button { background: rgba(20,20,20,.72); backdrop-filter: blur(8px); -webkit-backdrop-filter: blur(8px); }
  .lightbox-close { top: max(14px, env(safe-area-inset-top)); right: 14px; }
  .lb-zoom { top: max(14px, env(safe-area-inset-top)); left: 14px; }
  .lb-hint { top: calc(max(14px, env(safe-area-inset-top)) + 52px); }
  .lb-nav { bottom: max(14px, env(safe-area-inset-bottom)); }
  .lb-cap { bottom: calc(max(14px, env(safe-area-inset-bottom)) + 6px); }
  .lightbox.is-zoomed .lb-nav, .lightbox.is-zoomed .lb-cap { opacity: 0; pointer-events: none; }
  .hero-proof { left: 10px; bottom: 10px; min-width: 0; padding: 10px 12px; gap: 2px; }
  .hp-num { font-size: 22px; }
  .hp-head { font-size: 9.5px; }
  .hp-sub { font-size: 11px; }
  .hp-link { display: none; }

  .rm-rail, .rm-comet { left: 27px; }
  .rm-step { grid-template-columns: 56px 1fr; column-gap: 14px; padding: 10px 0; }
  .rm-node { grid-column: 1; width: 48px; height: 48px; font-size: 14px; justify-self: start; margin-left: 3px; }
  .rm-step:nth-child(odd of .rm-step) .rm-card,
  .rm-step:nth-child(even of .rm-step) .rm-card { grid-column: 2; --from: 18px; }
  .rm-card { padding: 18px; }

  .form-copy, .form-body { padding: 22px 18px; }
  .form-copy h2 { font-size: clamp(22px, 5.5vw, 28px); word-break: break-word; }
  .form-body .btn { white-space: normal; height: auto; min-height: 48px; padding: 12px 16px; line-height: 1.35; font-size: 13.5px; }

  .sticky-groups {
    left: 12px; right: 12px; bottom: 12px; flex-direction: row;
    padding: 8px; border-radius: 18px;
    background: rgba(8,10,8,.78); backdrop-filter: blur(14px);
    border: 1px solid var(--line);
  }
  .sticky-groups a { flex: 1; justify-content: center; height: 42px; padding: 0 10px; font-size: 12.5px; white-space: nowrap; }
  .sticky-groups .sg-wa, .sticky-groups .sg-tg { display: none; }
  .sticky-groups .sg-call {
    display: inline-flex; height: 48px; font-size: 15px; letter-spacing: .01em;
    background: linear-gradient(180deg, var(--accent-hi), var(--accent)); color: var(--accent-ink); border-color: transparent;
  }
  .sticky-groups .sg-call svg { width: 20px; height: 20px; fill: none; stroke: currentColor; stroke-width: 2; stroke-linecap: round; stroke-linejoin: round; }
  body { padding-bottom: 78px; }
}

/* "Hareketi azalt" açık cihazlar (Windows'ta "Animasyon efektleri" kapalıysa tarayıcı bunu açık sayar):
   hareketi tamamen öldürmek yerine yumuşatırız. Kayma/zoom/eğim kapanır, solma kalır;
   marquee'ler JS'te yavaş akar, yol haritası kaydırmayla dolmaya devam eder. */
@media (prefers-reduced-motion: reduce) {
  html { scroll-behavior: auto; }
  .js [data-reveal], .js .route[data-reveal] { transform: none; clip-path: none; transition: opacity .5s ease; transition-delay: var(--d, 0ms); }
  .js .route[data-reveal] .route-media img, .js .route[data-reveal].in .route-media img { transform: scale(1.06); }
  .route-card { transform: none; }
  .route-strip { transform: none; }
  .route-card::before { animation: none; }
  .route-or::before { animation: none; }
  .rs-steps li.is-now::before { animation: none; }
  .hero-visual img { animation: none; }
  .float-chip, .hero-proof, .lb-stage img { animation: none; }
  .rm-card { transform: none; opacity: 1; }
  .rm-node { transform: none !important; }
  .btn, .group-card, .svc, .shot { transition-property: opacity, background, border-color, color, box-shadow, filter; }
  .js .hero-title .ln > span { transform: none; transition: none; }
  .orbit, .btn-pulse::after { animation: none; }
}

/* ALT SAYFALAR — hizmet sayfaları, karşılaştırma, SSS (SEO paketi, 2026-10-01) */
.section-tight { padding: 56px 0; }
.crumbs { font-size: 13px; color: var(--muted); margin-bottom: 18px; }
.crumbs ol { list-style: none; display: flex; flex-wrap: wrap; align-items: center; gap: 6px; }
.crumbs li + li::before { content: "›"; margin-right: 6px; color: var(--dim); }
.crumbs a { transition: color .2s ease; }
.crumbs a:hover { color: var(--text); }
.crumbs [aria-current="page"] { color: var(--text); font-weight: 600; }
.page-hero { padding: 40px 0 28px; }
.page-hero h1 {
  font-family: var(--display); font-weight: 800; letter-spacing: -.04em; line-height: 1.06;
  font-size: clamp(28px, 3.5vw, 44px); margin: 10px 0 16px; max-width: 860px; text-wrap: balance;
}
.page-hero .lead { max-width: 720px; display: block; }
.page-hero .hero-actions { display: flex; }
.facts { list-style: none; display: flex; flex-wrap: wrap; gap: 10px; margin-top: 22px; }
.facts li {
  padding: 8px 14px; border-radius: 999px; font-size: 13px; font-weight: 700;
  color: var(--accent-text); background: var(--accent-soft); border: 1px solid rgba(var(--accent-rgb),.3);
}
.prose { max-width: 780px; }
.prose p { color: var(--muted); font-size: 16.5px; margin-bottom: 14px; }
.prose a, .faq-a a, .sub a { color: var(--accent-text); text-decoration: underline; text-underline-offset: 3px; }
.prose strong { color: var(--text); }
.fit-grid { display: grid; grid-template-columns: 1fr 1fr; gap: 16px; }
.fit { padding: 24px; border-radius: 20px; border: 1px solid var(--line); background: var(--surface); }
.fit h3 { font-family: var(--display); font-size: 20px; letter-spacing: -.02em; }
.fit ul { list-style: none; display: grid; gap: 10px; margin-top: 14px; }
.fit li { position: relative; padding-left: 30px; color: var(--muted); font-size: 15px; line-height: 1.45; word-break: break-word; }
.fit li a { color: var(--accent-text); text-decoration: underline; text-underline-offset: 3px; }
.fit li::before { position: absolute; left: 0; top: 0; width: 20px; height: 20px; border-radius: 50%; display: grid; place-items: center; font-size: 11px; font-weight: 800; margin-top: 2px; }
.fit-yes { border-color: rgba(var(--accent-rgb),.3); }
.fit-yes li::before { content: "✓"; color: var(--accent-ink); background: var(--accent); }
.fit-no { border-color: rgba(239,68,68,.28); }
.fit-no li::before { content: "✕"; color: #fff; background: #ef4444; box-shadow: 0 0 0 3px rgba(239,68,68,.16); }
.fit.route-amazon, .fit.route-shopify { border-color: rgba(var(--c),.3); }
.fit.route-amazon li::before, .fit.route-shopify li::before { content: "✓"; color: var(--c-ink); background: rgb(var(--c)); }
.steps { list-style: none; counter-reset: st; display: grid; grid-template-columns: repeat(3, 1fr); gap: 14px; }
.steps li {
  counter-increment: st; position: relative; padding: 22px; border-radius: 18px;
  border: 1px solid var(--line); background: rgba(255,255,255,.02);
  transition: border-color .25s ease, background .25s ease;
}
.steps li:hover { border-color: rgba(var(--accent-rgb),.32); background: rgba(var(--accent-rgb),.035); }
.steps li::before {
  content: counter(st, decimal-leading-zero); display: block; margin-bottom: 10px;
  font-family: var(--display); font-weight: 800; font-size: 22px; letter-spacing: -.02em; color: var(--accent);
}
.steps h3 { font-size: 17px; margin-bottom: 4px; }
.steps p { color: var(--muted); font-size: 14.5px; }
.svc-actions { display: flex; gap: 8px; flex-wrap: wrap; }
.svc-actions .btn { flex: 1 1 auto; padding: 0 16px; }
/* SSS */
.faq { display: grid; gap: 10px; max-width: 880px; }
.faq details { border: 1px solid var(--line); border-radius: 16px; background: rgba(255,255,255,.02); transition: border-color .25s ease, background .25s ease; }
.faq details[open] { border-color: rgba(var(--accent-rgb),.38); background: rgba(var(--accent-rgb),.035); }
.faq summary {
  list-style: none; cursor: pointer; position: relative;
  padding: 18px 56px 18px 20px; font-weight: 700; font-size: 16px; line-height: 1.45;
}
.faq summary::-webkit-details-marker { display: none; }
.faq summary::after {
  content: "+"; position: absolute; right: 18px; top: 50%; transform: translateY(-50%);
  width: 28px; height: 28px; border-radius: 50%; display: grid; place-items: center;
  font-size: 20px; font-weight: 600; color: var(--accent); background: var(--accent-soft);
  transition: transform .3s var(--ease);
}
.faq details[open] summary::after { transform: translateY(-50%) rotate(45deg); }
.faq summary:focus-visible { outline: 3px solid rgba(var(--accent-rgb),.5); outline-offset: -3px; border-radius: 16px; }
.faq-a { padding: 0 20px 18px; color: var(--muted); font-size: 15px; }
.faq-a p + p { margin-top: 8px; }
.faq-group + .faq-group { margin-top: 44px; }
.faq-group h2 { font-size: clamp(24px, 3vw, 32px); }
/* CTA bandı */
.cta-band {
  display: flex; align-items: center; justify-content: space-between; gap: 24px;
  padding: 34px 36px; border-radius: 26px; border: 1px solid rgba(var(--accent-rgb),.32);
  background:
    radial-gradient(90% 140% at 0% 0%, rgba(var(--accent-rgb),.16), transparent 60%),
    radial-gradient(70% 120% at 100% 100%, rgba(var(--accent-2-rgb),.08), transparent 60%),
    var(--surface);
}
.cta-band h2 { margin: 6px 0 6px; font-size: clamp(24px, 3vw, 34px); }
.cta-band .sub { max-width: 560px; }
.cta-band .hero-actions { margin-top: 0; flex-wrap: wrap; justify-content: flex-end; display: flex; }
/* ilgili sayfalar */
.related-grid { display: grid; grid-template-columns: repeat(3, 1fr); gap: 14px; }
.related {
  display: flex; flex-direction: column; gap: 6px; padding: 20px; border-radius: 18px;
  border: 1px solid var(--line); background: var(--surface);
  transition: border-color .25s ease, transform .25s var(--ease);
}
.related:hover, .related:focus-visible { border-color: rgba(var(--accent-rgb),.45); transform: translateY(-2px); }
.related b { font-family: var(--display); font-size: 18px; letter-spacing: -.02em; }
.related span { color: var(--muted); font-size: 14px; }
.related em { font-style: normal; margin-top: auto; padding-top: 8px; font-size: 13px; font-weight: 800; color: var(--accent-text); }
/* karşılaştırma tablosu */
.table-wrap { overflow-x: auto; border-radius: 18px; border: 1px solid var(--line); }
.compare { width: 100%; min-width: 640px; border-collapse: collapse; font-size: 15px; }
.compare th, .compare td { padding: 15px 18px; text-align: left; vertical-align: top; border-bottom: 1px solid var(--line); }
.compare tbody tr:last-child th, .compare tbody tr:last-child td { border-bottom: 0; }
.compare thead th { background: var(--surface-2); font-family: var(--display); font-size: 17px; letter-spacing: -.02em; }
.compare thead .c-amz { color: #ff9a3c; }
.compare thead .c-shp { color: #4ade80; }
.compare tbody th { color: var(--text); font-weight: 700; width: 22%; }
.compare td { color: var(--muted); }
/* SEO giriş metni (ana sayfa rota başlığı) */
.paths-head .sub { margin-top: 8px; }

@media (max-width: 920px) {
  .page-hero { padding: 24px 0 16px; }
  .page-hero .lead { font-size: 15.5px; }
  .fit-grid, .steps, .related-grid { grid-template-columns: 1fr; }
  .cta-band { flex-direction: column; align-items: flex-start; padding: 26px 22px; }
  .cta-band .hero-actions { justify-content: flex-start; }
  .faq summary { font-size: 15px; padding: 16px 52px 16px 16px; }
  .faq-a { padding: 0 16px 16px; }
  .foot-grid { grid-template-columns: 1fr 1fr; }
  .foot-brand { grid-column: 1 / -1; }
}

/* karşılaştırma tablosu: telefonda satırlar kart olarak alt alta */
@media (max-width: 640px) {
  .table-wrap { overflow: visible; }
  .compare { min-width: 0; }
  .compare thead { display: none; }
  .compare, .compare tbody, .compare tr, .compare th, .compare td { display: block; width: 100%; }
  .compare tr { padding: 16px; border-bottom: 1px solid var(--line); }
  .compare tbody tr:last-child { border-bottom: 0; }
  .compare th, .compare td { padding: 4px 0; border: 0; }
  .compare tbody th { width: auto; font-family: var(--display); font-size: 18px; letter-spacing: -.02em; margin-bottom: 6px; }
  .compare td + td { margin-top: 8px; }
  .compare td::before { content: attr(data-label); display: block; margin-bottom: 3px; font-size: 13px; font-weight: 700; letter-spacing: 0; text-transform: none; }
  .compare td.c-amz::before { color: #ff9a3c; }
  .compare td.c-shp::before { color: #4ade80; }
}

/* BLOG — yazı sayfası ve dizin */
.article-meta { display: flex; flex-wrap: wrap; gap: 6px 18px; margin-top: 18px; color: var(--dim); font-size: 13.5px; font-weight: 600; }
.article-meta span + span::before { content: "·"; margin-right: 18px; color: var(--line-strong); }
.article-layout { display: grid; grid-template-columns: minmax(0, 1fr) 260px; gap: 56px; align-items: start; }
.article-body { max-width: 760px; }
.article-body > h2:first-child { margin-top: 0; }
.article-body h2 { font-size: clamp(24px, 3vw, 32px); margin: 52px 0 14px; scroll-margin-top: 96px; }
.article-body h3 { font-family: var(--display); font-size: 20px; letter-spacing: -.02em; line-height: 1.3; margin: 30px 0 8px; }
.article-body p { color: #c9cfca; font-size: 17px; line-height: 1.78; margin-bottom: 16px; }
.article-body ul, .article-body ol { display: grid; gap: 9px; margin: 0 0 20px; padding-left: 22px; color: #c9cfca; font-size: 17px; line-height: 1.7; }
.article-body li::marker { color: var(--accent); font-weight: 800; }
.article-body a { color: var(--accent-text); text-decoration: underline; text-underline-offset: 3px; }
.article-body strong { color: var(--text); }
.article-body .fit ul { padding-left: 0; font-size: 15px; }
.article-body .table-wrap { margin: 8px 0 22px; }
.callout { margin: 30px 0; padding: 20px 22px; border-radius: 18px; border: 1px solid rgba(var(--accent-rgb),.34); background: var(--accent-soft); }
.callout-neutral { border-color: var(--line-strong); background: rgba(255,255,255,.03); }
.article-body .callout p, .article-body .callout li { font-size: 15.5px; }
.article-body .callout > :last-child { margin-bottom: 0; }
.article-body .callout-title { font-family: var(--display); font-weight: 700; font-size: 17px; letter-spacing: -.01em; color: var(--text); margin-bottom: 8px; }
.toc { position: sticky; top: 100px; padding: 20px; border-radius: 18px; border: 1px solid var(--line); background: var(--surface); }
.toc b { display: block; margin-bottom: 10px; font-size: 11px; font-weight: 800; letter-spacing: .16em; text-transform: uppercase; color: var(--accent); }
.toc ol { list-style: none; display: grid; gap: 2px; counter-reset: tc; }
.toc li { counter-increment: tc; }
.toc a { display: flex; gap: 10px; padding: 7px 8px; border-radius: 10px; font-size: 14px; color: var(--muted); transition: background .2s ease, color .2s ease; }
.toc a::before { content: counter(tc, decimal-leading-zero); font-family: var(--display); font-weight: 700; font-size: 12px; color: var(--dim); padding-top: 1px; }
.toc a:hover { background: rgba(255,255,255,.04); color: var(--text); }
.compare-2 { min-width: 0; }
.compare-2 tbody th { width: 34%; font-family: ui-monospace, SFMono-Regular, Consolas, monospace; font-size: 14px; font-weight: 600; }
.blog-grid { display: grid; grid-template-columns: repeat(2, 1fr); gap: 16px; }
.post-card { padding: 24px; gap: 8px; }
.post-card b { font-size: 21px; line-height: 1.25; }
.post-tag { align-self: flex-start; padding: 4px 10px; border-radius: 999px; font-size: 11px !important; font-weight: 800; letter-spacing: .12em; text-transform: uppercase; color: var(--accent-text) !important; background: var(--accent-soft); border: 1px solid rgba(var(--accent-rgb),.3); }

@media (max-width: 920px) {
  .article-layout { grid-template-columns: 1fr; gap: 24px; }
  .toc { position: relative; top: 0; order: -1; }
  .article-body p, .article-body ul, .article-body ol { font-size: 16px; }
  .blog-grid { grid-template-columns: 1fr; }
}
@media (max-width: 640px) {
  .compare-2 thead { display: table-header-group; }
  .compare-2 { display: table; width: 100%; table-layout: fixed; }
  .compare-2 tbody { display: table-row-group; width: auto; }
  .compare-2 tr { display: table-row; padding: 0; }
  .compare-2 th, .compare-2 td { display: table-cell; width: auto; padding: 12px 14px; border-bottom: 1px solid var(--line); }
  .compare-2 td::before { content: none; }
  .compare-2 tbody th { margin: 0; font-size: 13px; }
}

/* sermaye kutuları tam genişlik (müşteri notu) */
.capital-grid { margin: 6px 0 26px; }
.capital-grid .fit { padding: 26px 28px; }
.capital-grid .fit li { font-size: 16px; }
.article-body .capital-note { margin-bottom: 8px; }

/* ana sayfa rakam bandı */
.stats-band { position: relative; z-index: 1; padding: 8px 0 38px; }
.stats-grid { display: grid; grid-template-columns: repeat(4, 1fr); gap: 16px; counter-reset: st; }
.stat-box {
  --glow: var(--accent-rgb);
  position: relative; overflow: hidden; isolation: isolate; counter-increment: st;
  padding: 26px 22px 22px; border-radius: 22px; text-align: left;
  border: 1px solid rgba(255,255,255,.09);
  background:
    radial-gradient(120% 90% at 100% 0%, rgba(var(--glow),.16), transparent 58%),
    linear-gradient(180deg, rgba(255,255,255,.05), rgba(255,255,255,.015)),
    var(--surface);
  transition: transform .35s ease, border-color .35s ease, box-shadow .35s ease;
}
.stat-box:nth-child(even) { --glow: var(--accent-2-rgb); }
.stat-box::before {
  content: ""; position: absolute; inset: 0 auto 0 0; width: 3px; z-index: 1;
  background: linear-gradient(180deg, rgb(var(--glow)), transparent);
  transform: scaleY(0); transform-origin: top; transition: transform .9s cubic-bezier(.2,.7,.2,1) .2s;
}
.stat-box.in::before { transform: scaleY(1); }
.stat-box::after {
  content: "0" counter(st); position: absolute; right: 18px; bottom: 10px; z-index: -1;
  font-family: var(--display); font-weight: 800; font-size: 64px; line-height: 1; letter-spacing: -.04em;
  color: rgba(255,255,255,.04); transition: color .35s ease, transform .35s ease;
}
.stat-ico {
  display: grid; place-items: center; width: 64px; height: 64px; margin: -4px 0 14px -4px;
  filter: drop-shadow(0 8px 14px rgba(var(--glow),.35));
  transition: transform .35s ease;
}
.stat-ico svg { width: 64px; height: 64px; flex: none; overflow: visible; }
.stat-box [data-count] { display: inline-block; font-variant-numeric: tabular-nums; }
.stat-box:hover { transform: translateY(-5px); border-color: rgba(var(--glow),.45); box-shadow: 0 18px 38px -20px rgba(var(--glow),.65); }
.stat-box:hover .stat-ico { transform: translateY(-3px) scale(1.07); }
.stat-box:hover::after { color: rgba(var(--glow),.12); transform: translateY(-3px); }
.stat-box b {
  display: block; font-family: var(--display); font-weight: 800; font-size: clamp(30px, 3.4vw, 42px); letter-spacing: -.035em; line-height: 1.05;
  background: linear-gradient(180deg, #fff 30%, rgba(255,255,255,.62)); -webkit-background-clip: text; background-clip: text; color: transparent;
}
.stat-box > span { display: block; margin-top: 10px; color: var(--muted); font-size: 14px; line-height: 1.45; max-width: 22ch; }
@media (max-width: 920px) { .stats-grid { grid-template-columns: 1fr 1fr; gap: 12px; } }
@media (max-width: 560px) {
  .stat-box { padding: 18px 16px 16px; border-radius: 18px; }
  .stat-ico { width: 54px; height: 54px; margin: -2px 0 10px -2px; }
  .stat-ico svg { width: 54px; height: 54px; }
  .stat-box::after { font-size: 46px; right: 12px; }
  .stat-box > span { font-size: 13px; }
}

/* footer iletişim + sosyal */
.foot .foot-follow { margin: 16px 0 10px; }
.foot-social { display: flex; gap: 10px; }
.foot .foot-social a {
  display: grid; place-items: center; width: 38px; height: 38px; padding: 0; border-radius: 12px;
  border: 1px solid var(--line); background: rgba(255,255,255,.03); color: var(--muted);
  transition: color .2s ease, border-color .2s ease, transform .2s ease;
}
.foot .foot-social a:hover { color: var(--text); border-color: rgba(var(--accent-rgb),.5); transform: translateY(-2px); }
.foot-social svg { width: 18px; height: 18px; fill: none; stroke: currentColor; stroke-width: 2; }
.foot-brand-contact { margin-top: 18px; }
.foot-brand-contact .foot-follow { margin-top: 0; }

/* karşılaştırma yazısı: mobilde başlık ayrı satırda, metin daha kısa okunur */
@media (max-width: 640px) {
  .article-body p.pair strong:first-child { display: block; margin-bottom: 2px; }
  .article-body p.pair { font-size: 15.5px; line-height: 1.65; }
}
.foot a[href^="mailto:"] { overflow-wrap: break-word; }
@media (max-width: 420px) { .foot a[href^="mailto:"] { font-size: 13px; } }